We’re thrilled to welcome Saoró, a new business supporter of the International Tiger Project, to our conservation family. Saoró, a company dedicated to sourcing and selling sustainable Ceremonial Cacao, has a unique connection to the Sumatran tiger—and it’s inspiring!
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When exploring a new cacao variety from the island of Sumatra, Saoró’s founder Vivienne felt a profound connection with the energy of this Critically Endangered species. Inspired by this bond, the company named their cacao blend “Tiger of Sumatra” and pledged to protect its namesake by supporting our work.
For every bar of Tiger of Sumatra Ceremonial Cacao sold, Saoró donates €4 to the International Tiger Project. These contributions directly support our efforts to safeguard Sumatran tiger populations and their precious rainforest homes.
Why Tigers Matter to Saoró
At Saoró, the tiger is a symbol of nature's majesty and interconnectedness. As a keystone species, tigers are crucial to maintaining the balance and biodiversity of their ecosystems. By protecting tigers, we safeguard countless other species that share their habitat.
“We understand that all living things—humans, animals, and trees—are connected,” Vivienne shares. “The Tiger of Sumatra cacao embodies the spirit of this noble creature, reminding us of the urgent need to act as stewards of our planet.”
Saoró’s Ethos of Sustainability
Saoró’s commitment to sustainability goes beyond tiger conservation. The company partners with local farmers who practice eco-friendly agroforestry, planting cacao trees alongside diverse vegetation to support the rainforest canopy. This approach protects wildlife habitats while providing farmers with a sustainable income.
Every bar of Saoró cacao represents a journey from rainforest to cup, ensuring fair trade practices and sustainable farming methods that benefit both people and the planet.
What is Ceremonial Cacao?
Ceremonial Cacao is more than a beverage—it’s a heart-centered practice rooted in tradition and spirituality. Sourced sustainably and processed with care, Ceremonial Cacao offers health benefits, boosts mood, and fosters creativity. It’s often used in meditation, yoga, and other practices to promote mindfulness and connection.
Where to Find Tiger of Sumatra
You can purchase Saoró’s Ceremonial Cacao, including Tiger of Sumatra, at www.saori.org. Each purchase supports the conservation of Sumatran tigers while offering you a meaningful way to connect with the earth and yourself. Shipping can be arranged outside of Ireland by sending an email to info@saoro.org. International shipping via the website will be available in 2025.
Together, with supporters like Saoró and donors like you, we’re creating a brighter future for the majestic Sumatran tiger. Thank you for standing with us and for celebrating businesses that prioritise conservation and sustainability.
Support tigers with every sip—try Tiger of Sumatra today!
